What We Do
Lamar executes through a disciplined, end-to-end pharmaceutical operating model that integrates regulatory expertise, quality systems, and commercial execution.
By managing SAHPRA registration and lifecycle processes, maintaining rigorous compliance and pharmacovigilance standards, and partnering with GMP-certified manufacturers, we ensure every product meets the highest benchmarks of safety, quality, and reliability – from source to patient.
Our structured corporate governance, data-led decision-making, and focused portfolio management enable consistent performance, sustainable growth, and trusted delivery across the healthcare ecosystem.
Commercial Execution – Our commercial team drives in-market performance through:
- Key account management across hospital groups and buying organisations.
- Tender participation and contract management.
- Product positioning aligned with clinical practice and demand.
Marketing and Market Development – We build product visibility and demand through targeted engagement with healthcare stakeholders and tailored market strategies.
Distribution and Logistics – Through SAHPRA-approved distribution partners, we ensure reliable nationwide supply, including cold chain management where required.
Who We Work With
- GMP-certified pharmaceutical manufacturers.
- Multinational pharmaceutical companies entering South Africa.
- Manufacturers without local commercial capability.
- Companies seeking to optimise or expand existing portfolios.
- Public and Private Hospitals across South Africa.
- Local SAHPRA-accredited laboratories and distribution wholesale agents.
